Case Study
Homepage Redesign Leads to Retention & Enterprise Boost
Context
During Q3 2023, we identified a key challenge: the need for more game-centric spaces. In response, we prioritized improving tools for creators to build games, developing in-house games as examples, and updating the homepage to better showcase these offerings for creators and enterprise clients.
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Case Study
Homepage Redesign Leads to Retention & Enterprise Boost
ROLE
Product Designer
TIMELINE
Q3 23' - Q4 24'
COMPANY
Spatial.io
Description
During Q3 2023, we identified a key challenge: the need for more game-centric spaces. In response, we prioritized improving tools for creators to build games, developing in-house games as examples, and updating the homepage to better showcase these offerings for creators and enterprise clients.
Problem
Most Spaces on Spatial are designed for passive viewing, with limited interactivity. Only a few creators have attempted 'mini-games,' a challenging task requiring game engine skills and extensive knowledge of the Spatial Unity toolkit.
Enterprise clients are hesitant to commit to major deals, doubting Spatial's ability to deliver high-quality graphics and immersive experiences.
Solution
Upgrade Spatial's Unity Creator Toolkit to help creators build games faster and easier.
Create games in-house to drive platform traffic and showcase Spatial's capabilities.
Redesign the homepage to emphasize gaming use cases and highlight Spatial as a premium solution.
Impact
3X MAU (6mo)
Case Study
Homepage Redesign Leads to Retention & Enterprise Boost
ROLE
Product Designer
TIMELINE
Q3 23' - Q4 24'
COMPANY
Spatial.io
Description
During Q3 2023, we identified a key challenge: the need for more game-centric spaces. In response, we prioritized improving tools for creators to build games, developing in-house games as examples, and updating the homepage to better showcase these offerings for creators and enterprise clients.
Problem
Most Spaces on Spatial are designed for passive viewing, with limited interactivity. Only a few creators have attempted 'mini-games,' a challenging task requiring game engine skills and extensive knowledge of the Spatial Unity toolkit.
Enterprise clients are hesitant to commit to major deals, doubting Spatial's ability to deliver high-quality graphics and immersive experiences.
Solution
Upgrade Spatial's Unity Creator Toolkit to help creators build games faster and easier.
Create games in-house to drive platform traffic and showcase Spatial's capabilities.
Redesign the homepage to emphasize gaming use cases and highlight Spatial as a premium solution.
Impact
3X MAU (6mo)
Case Study
Boosting Retention and Enterprise Appeal with A Homepage Redesignder Project
ROLE
Product Designer
TIMELINE
Q3 23' - Q4 24'
COMPANY
Spatial.io
Description
During Q3 2023, we identified a key challenge: the need for more game-centric spaces. In response, we prioritized improving tools for creators to build games, developing in-house games as examples, and updating the homepage to better showcase these offerings for creators and enterprise clients.
Problem
Most Spaces on Spatial are designed for passive viewing, with limited interactivity. Only a few creators have attempted 'mini-games,' a challenging task requiring game engine skills and extensive knowledge of the Spatial Unity toolkit.
Enterprise clients are hesitant to commit to major deals, doubting Spatial's ability to deliver high-quality graphics and immersive experiences.
Solution
Upgrade Spatial's Unity Creator Toolkit to help creators build games faster and easier.
Create games in-house to drive platform traffic and showcase Spatial's capabilities.
Redesign the homepage to emphasize gaming use cases and highlight Spatial as a premium solution.
Impact
3X MAU (6mo)
Mini prototype, feel free to scroll around.
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
Play Now
Trending
Recents
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
Play Now
Trending
Recents
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
Play Now
Trending
Recents
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
Play Now
Trending
Recents
Deep Dive
Research Insight
"Oh wow, Spaces with "mini-games" have 7x better D1 retention than other spaces"
Quantitative Data
Up until this point, Spatial has primarily focused on use cases such as art galleries, digital presentations, and education. Yet, recently, a few creators took a different path - setting out to build full-fledged games that have captured unprecedented engagement. After the team reviewed the metrics reveal something striking: game spaces are driving retention rates seven times higher than any other space on the platform
Challenge
"How do we drive creators and enterprise clients to develop more "game" spaces?
Most Spaces on Spatial are designed for passive viewing, with limited interactivity. Only a few creators have attempted 'mini-games,' a challenging task requiring game engine skills and extensive knowledge of the Spatial Unity toolkit. These technical demands make meaningful interactivity difficult to achieve.
Enterprise clients are hesitant to commit to major deals, doubting Spatial's ability to deliver high-quality graphics and immersive experiences. While our pitch decks inspire, the homepage’s 'flash game' aesthetic undermines our positioning as a premium solution, impacting client perception.
Goal
Showcase Spatial's potential by developing premium in-house games that drive site traffic and serve as templates for creators and enterprise clients.
Team 1
Upgrade Spatial's Unity Creator Toolkit to help creators build games faster and easier.
Team 2
Create games in-house to drive platform traffic and showcase Spatial's capabilities.
My Team
Team 3
Redesign the homepage to emphasize gaming use cases and highlight Spatial as a premium solution.
Iterations
Bias For Games with Premium Delivery.
Redesigning the homepage to showcase gaming use cases with a premium presentation style, akin to platforms like Netflix, HBO Max, and Hulu.
Early Feedback:
By biasing towards Spatial's games we are demoting organic discovery for other creators on the platform.
The category with the highest Space Join % is "recents" ("Jump back in"). Let's aim to float this category up higher
Final Deliverable