Case Study
Has AI unlocked hyper-personal design systems?
Context
Ambient, aesthetic, and hyper-personalized, Protegia aims to perfectly fill the space between every moment. Settle in, put on some jams, and wander around ... just please, stay on the path.
Description
Design systems used to take months to build and teams to manage. AI has collapsed that cost. What was once a quarterly initiative is now a weekend project for a single IC. While intimidating, I believe this unlocks something bigger than just efficiency. I suspect it unlocks a new renaissance of hyper-personalized design systems, tuned by geography, age, or subculture. This case study uses Protegia, my creative sandbox, to explore how this philosophy shapes a user's experience - and where it strains as the system scales.
Role
Founder
Timeline
Q1 26' - Current
Company
Protegia
Stack
Impact
Pending
Breakdown
Case Study
Has AI unlocked hyper-personal design systems?
Context
Ambient, aesthetic, and hyper-personalized, Protegia aims to perfectly fill the space between every moment. Settle in, put on some jams, and wander around ... just please, stay on the path.
Description
Design systems used to take months to build and teams to manage. AI has collapsed that cost. What was once a quarterly initiative is now a weekend project for a single IC. While intimidating, I believe this unlocks something bigger than just efficiency. I suspect it unlocks a new renaissance of hyper-personalized design systems, tuned by geography, age, or subculture. This case study uses Protegia, my creative sandbox, to explore how this philosophy shapes a user's experience - and where it strains as the system scales.
Role
Founder
Timeline
Q1 26' - Current
Company
Protegia
Stack
Impact
Pending
Breakdown
Case Study
Has AI unlocked hyper-personal design systems?
Context
Ambient, aesthetic, and hyper-personalized, Protegia aims to perfectly fill the space between every moment. Settle in, put on some jams, and wander around ... just please, stay on the path.
Description
Design systems used to take months to build and teams to manage. AI has collapsed that cost. What was once a quarterly initiative is now a weekend project for a single IC. While intimidating, I believe this unlocks something bigger than just efficiency. I suspect it unlocks a new renaissance of hyper-personalized design systems, tuned by geography, age, or subculture. This case study uses Protegia, my creative sandbox, to explore how this philosophy shapes a user's experience - and where it strains as the system scales.
Role
Founder
Timeline
Q1 26' - Current
Company
Protegia
Stack
Impact
Pending
Breakdown
SAN FRANCISCO, CA
COPYRIGHT JAYSon.STUDIO 2025
Questions
Has Ai unlocked the ability to manage multiple designs systems at scale?
What is the net benefit of having multiple design systems?
Goal
Determine that users who choose personalized design systems are more retentive.
KPIs
Increased CSAT
Increased Completion Rates
Increased
Information gathering
Unconstrained Ideal
Ideally the app could identify your values, taste, and patterns and update the experience to match accordingly.
Competitive Analysis
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Insight 1
Shopping experiences often require users to run from item to item in 3D space. While this provides a unique shopping experience
Insight 2
The marketplace primarily focuses on individual items, with secondary emphasis on their relationship to the avatar.
Self Audit
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Insight 1
Shopping experiences often require users to run from item to item in 3D space. While this provides a unique shopping experience
Insight 2
The marketplace primarily focuses on individual items, with secondary emphasis on their relationship to the avatar.
Insight 3
The marketplace primarily focuses on individual items, with secondary emphasis on their relationship to the avatar.
Development
#1
#2
After
Before
After
Impact
43%
High Drop Off Rates
43%
High Drop Off Rates
43%
High Drop Off Rates
Takeaways
Stakeholder buy-in increases as you emphasize the value the project brings to them, specifically.
Ensure the brief (problem & goals) is prominently surfaced near assigned tasks to increase visibility and reference.
Even in a lead role, seeking support is essential. Regular consultations with game developers and other PMs would have provided valuable insight into project timelines.