Case Study
Reimagining Meta AI Glasses Onboarding
Context
Meta Reality Labs is the division of Meta focused on building wearables and the underlying software platforms. It represents Meta's long-term bet on the next major computing platforms.
Description
Onboarding for Meta AI glasses has faced persistent friction: pairing errors, drop-off during lengthy updates, low app connection success, and a lackluster first impression. Alan Dye's arrival also marks a strategic shift toward positioning the glasses as a fashion-forward device. In response, the other onboarding design leads and I developed a north star proposal to address these issues.
Role
Product Designer
Timeline
Q4 '25 - Q1 '26
Company
Team
Designer(s)
Jayson Hahn
Tobey Karpenko
Jack Tang
3
PDs
Stack
Figma
VSCode
Impact
Informed Roadmap
Case Study
Reimagining Meta AI Glasses Onboarding
Context
Meta Reality Labs is the division of Meta focused on building wearables and the underlying software platforms. It represents Meta's long-term bet on the next major computing platforms.
Description
Onboarding for Meta AI glasses has faced persistent friction: pairing errors, drop-off during lengthy updates, low app connection success, and a lackluster first impression. Alan Dye's arrival also marks a strategic shift toward positioning the glasses as a fashion-forward device. In response, the other onboarding design leads and I developed a north star proposal to address these issues.
Role
Product Designer
Timeline
Q4 '25 - Q1 '26
Company
Team
Designer(s)
Jayson Hahn
Tobey Karpenko
Jack Tang
3
PDs
Stack
Figma
VSCode
Impact
Informed Roadmap
SAN FRANCISCO, CA
COPYRIGHT JAYSon.STUDIO 2025
This is a Prototype
Pain Points
%
Experience Connection Errors
%
Do not complete onboarding
%
Skip App Connections
Visual treatment does not drive a strong initial impression
Goal
Develop a reimagined north star to present to leadership.
KPIs
Increase Customer Satisfaction Score
Increase First Time Completion Rates
Increase App Connection Rates
Information gathering
Unconstrained Ideal
Ideally onboarding provides a strong first impression, feels effortless, and educates users on essential features.
Self-Audit
Every idle second is a drop-off risk
Users are constantly waiting with no action to perform.
Lackluster first impression
The initial impression does not match the $300+ price tag
App connections are last.
App connections drive retention. Yet they are last in onboarding.
Development
Updates
Strong first impression
The experience should feel premium.
AI troubleshooting
Remove endless troubleshooting flows. Instead, tell Ai informally what is wrong and let it direct users accordingly
Connect Apps during update
Provide users with meaningful actions to perform while waiting on updates.
Light Mode
Dark mode
Oakleys
Impact
Informed Roadmap
Informed Roadmap
This exploration shaped several new initiatives across teams
This exploration shaped several new initiatives across teams
(Shipped)
Set Better Expectations
Set Better Expectations
With update times fixed, a focused effort began on near term solutions for setting clearer expectations during updates.
(Shipped)
App Connection Redesign
App Connection Redesign
To address low app connection rates, an effort was kickstarted to develop new designs to streamline how users connect glasses to 1st & 3rd party apps
To address low app connection rates, an effort was kickstarted to develop new designs to streamline how users connect glasses to 1st & 3rd party apps
(In Progress)
Future Initiatives
Future Initiatives