Brief
Who
Spatial.io is a platform that allows businesses & individuals to create and share 3D immersive spaces easily.
Metrics Pulled From Mixpanel
Problem Space
"In-Space” user retention is incredibly low — on average, visitors stay in a space for only ~4 minutes.
Solving the Right Problem
What do we know about our users?
Metrics Pulled From Mixpanel
Metrics Pulled From Mixpanel
Metrics Pulled From Mixpanel
Visitors really like spaces that have games. But they LOVE games that give you rewards.
Revised Question
What is holding our creators back from making more “game-loop” spaces ?
Painpoint
Building games requires Unity Game Engine knowledge.
(i.e, Creators struggle understanding Unity)
Pain Point
Creator’s low earnings on the platform are leading to a lack in motivation.
(Creators spend 20+ hours building for no money)
How might we empower our Unity Developers to build more engaging, gamified, spaces that not only lead to a boost for “In-Space” retention but also provide greater monetization opportunities?
Solving the Problem Right
What do we know about our users?
Metrics Pulled From Mixpanel
Metrics Pulled From Mixpanel
Metrics Pulled From Mixpanel
Visitors really like spaces that have games. But they LOVE games that give you rewards.
Painpoint
Building game loops requires Unity Game Engine knowledge.
(i.e, Creators struggle understanding Unity)
Pain Point
Creator’s low earnings on the platform are leading to a lack in motivation.
(Creators spend 20+ hours building for no money)