OverView
Homepage Rebrand Drives Enterprise Boost
Context
Spatial is a platform enabling creators & businesses to quickly build and share 3D digital spaces across web, mobile, & VR.
Description
Enterprise clients often struggle to perceive Spatial's value proposition as a 'premium' solution tailored to their needs. To address this, Spatial implemented a series of updates to better align with enterprise expectations. The first initiative was a homepage redesign aimed at establishing Spatial as a premium solution while showcasing its top experiences for easy client comprehension.
TEAM
2
5
TOOLS
Figma
After Effects
Impact
Enterprise Deals
Overview
1.
Biasing Towards Enterprise
1.
Biasing Towards Enterprise
2.
Hierachy Focused on Retention
2.
Hierachy Focused on Retention
3.
Reduce Know Painpoints
3.
Reduce Know Painpoints
Los Angeles, CA
COPYRIGHT JAYSon.STUDIO 2024
Case Study
Unlocking 4x in sales after optimizing the Avatar Store
ROLE
Product Designer
TIMELINE
Q3 23' - Q4 24'
COMPANY
Spatial.io
Description
During Q3 2023, we identified a key challenge: the need for more game-centric spaces. In response, we prioritized improving tools for creators to build games, developing in-house games as examples, and updating the homepage to better showcase these offerings for creators and enterprise clients.
Problem
Most Spaces on Spatial are designed for passive viewing, with limited interactivity. Only a few creators have attempted 'mini-games,' a challenging task requiring game engine skills and extensive knowledge of the Spatial Unity toolkit.
Enterprise clients are hesitant to commit to major deals, doubting Spatial's ability to deliver high-quality graphics and immersive experiences.
Solution
Upgrade Spatial's Unity Creator Toolkit to help creators build games faster and easier.
Create games in-house to drive platform traffic and showcase Spatial's capabilities.
Redesign the homepage to emphasize gaming use cases and highlight Spatial as a premium solution.
Impact
3X MAU (6mo)
Case Study
Unlocking 4x in sales after optimizing the Avatar Store
ROLE
Product Designer
TIMELINE
Q3 23' - Q4 24'
COMPANY
Spatial.io
Description
During Q3 2023, we identified a key challenge: the need for more game-centric spaces. In response, we prioritized improving tools for creators to build games, developing in-house games as examples, and updating the homepage to better showcase these offerings for creators and enterprise clients.
Problem
Most Spaces on Spatial are designed for passive viewing, with limited interactivity. Only a few creators have attempted 'mini-games,' a challenging task requiring game engine skills and extensive knowledge of the Spatial Unity toolkit.
Enterprise clients are hesitant to commit to major deals, doubting Spatial's ability to deliver high-quality graphics and immersive experiences.
Solution
Upgrade Spatial's Unity Creator Toolkit to help creators build games faster and easier.
Create games in-house to drive platform traffic and showcase Spatial's capabilities.
Redesign the homepage to emphasize gaming use cases and highlight Spatial as a premium solution.
Impact
3X MAU (6mo)
Case Study
Unlocking 4x in sales after optimizing the Avatar Store
ROLE
Product Designer
TIMELINE
Q3 23' - Q4 24'
COMPANY
Spatial.io
Description
During Q3 2023, we identified a key challenge: the need for more game-centric spaces. In response, we prioritized improving tools for creators to build games, developing in-house games as examples, and updating the homepage to better showcase these offerings for creators and enterprise clients.
Problem
Most Spaces on Spatial are designed for passive viewing, with limited interactivity. Only a few creators have attempted 'mini-games,' a challenging task requiring game engine skills and extensive knowledge of the Spatial Unity toolkit.
Enterprise clients are hesitant to commit to major deals, doubting Spatial's ability to deliver high-quality graphics and immersive experiences.
Solution
Upgrade Spatial's Unity Creator Toolkit to help creators build games faster and easier.
Create games in-house to drive platform traffic and showcase Spatial's capabilities.
Redesign the homepage to emphasize gaming use cases and highlight Spatial as a premium solution.
Impact
3X MAU (6mo)
Mini prototype, feel free to scroll around.
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
Play Now
Trending
Recents
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
Play Now
Trending
Recents
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
Play Now
Trending
Recents
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
Play Now
Trending
Recents
Play Now
Like
Trending
Recents
Play Now
Like
Trending
Recents
Play Now
Like
Trending
Recents
Play Now
Like
Trending
Recents