Case Study

System Design For Spatial Economy

System Design For Spatial Economy

Timeline

Q1 23' - Q2 23'

Q1 23' - Q2 23'

Impact

12% Retention

12% Retention

Stack

Context

Spatial.io is a platform enabling creators & businesses to quickly build and share 3D digital spaces across web, mobile, & VR.

Spatial.io is a platform enabling creators & businesses to quickly build and share 3D digital spaces across web, mobile, & VR.

Description

In Q1 '23, the strategy team identified that creators were struggling to monetize their spaces, leading to departures from the platform. At the same time, the team also discovered that spaces with a 'game-loop' had 7x higher retention than those without. This insight sparked the six-month 'Spatial Economy' initiative to develop infrastructure for creator earnings while encouraging the creation of 'game-loop' spaces.

In Q1 '23, the strategy team identified that creators were struggling to monetize their spaces, leading to departures from the platform. At the same time, the team also discovered that spaces with a 'game-loop' had 7x higher retention than those without. This insight sparked the six-month 'Spatial Economy' initiative to develop infrastructure for creator earnings while encouraging the creation of 'game-loop' spaces.

Case Study

System Design For Spatial Economy

Timeline

Q1 23' - Q2 23'

Impact

12% Retention

Stack

Context

Spatial.io is a platform enabling creators & businesses to quickly build and share 3D digital spaces across web, mobile, & VR.

Description

In Q1 '23, the strategy team identified that creators were struggling to monetize their spaces, leading to departures from the platform. At the same time, the team also discovered that spaces with a 'game-loop' had 7x higher retention than those without. This insight sparked the six-month 'Spatial Economy' initiative to develop infrastructure for creator earnings while encouraging the creation of 'game-loop' spaces.

Let's set up
a call

SAN FRANCISCO, CA

COPYRIGHT JAYSon.STUDIO 2025

Let's set up
a call

SAN FRANCISCO, CA

COPYRIGHT JAYSon.STUDIO 2025

Inventory System

0:00/1:34

In-Space Shop

0:00/1:34

Spatial Coins

0:00/1:34

Spatial Studio

0:00/1:34

Inventory System

0:00/1:34

In-Space Shop

0:00/1:34

Spatial Coins

0:00/1:34

Spatial Studio

0:00/1:34

JAYSON.STUDIO

JAYSON.STUDIO

JAYSON.STUDIO

JAYSON.STUDIO

JAYSON.STUDIO

Context

Context

Brief

Who

Spatial.io is a platform that allows businesses & individuals to create and share 3D immersive spaces easily.

Metrics Pulled From Mixpanel

Problem Space

"In-Space” user retention is incredibly low — on average, visitors stay in a space for only ~4 minutes.

Information Gathering

Information Gathering

Solving the Right Problem

What do we know about our users?

Metrics Pulled From Mixpanel

Metrics Pulled From Mixpanel

Metrics Pulled From Mixpanel

Visitors really like spaces that have games. But they LOVE games that give you rewards.

Revised Question

What is holding our creators back from making more “game-loop” spaces ?

Painpoint

Building games requires Unity Game Engine knowledge.

(i.e, Creators struggle understanding Unity)

Pain Point

Creator’s low earnings on the platform are leading to a lack in motivation.

(Creators spend 20+ hours building for no money)

Placing the Bet

Placing the Bet

How might we empower our Unity Developers to build more engaging, gamified, spaces that not only lead to a boost for “In-Space” retention but also provide greater monetization opportunities?

Development

Development

Solving the Problem Right

What do we know about our users?

Metrics Pulled From Mixpanel

Metrics Pulled From Mixpanel

Metrics Pulled From Mixpanel

Visitors really like spaces that have games. But they LOVE games that give you rewards.

Painpoint

Building game loops requires Unity Game Engine knowledge.

(i.e, Creators struggle understanding Unity)

Pain Point

Creator’s low earnings on the platform are leading to a lack in motivation.

(Creators spend 20+ hours building for no money)